Search Engine Optimisation; A Long Term Business Strategy
In 2016 the search engine optimization business is booming, what should be realized however is that SEO doesn’t produce results quickly. More realistic is a long term approach that takes into account many factors.
Getting to the top of Google is awesome for your business. Free and targeted visitors. However those beginning the site SEO process may think there is a magic tactic that will produce search engine results almost instantaneously, this is sadly not the case; it is only through a well-structured, long term strategy that success will be forthcoming.
Here are some of the best tips that should help you construct a long term plan for your optimization efforts.
Firstly you should be aware that carrying out search engine optimization can have negative effects. By building links at a rapid rate it can be possible for search engine algorithms to pick up on your sudden increase. If Google notices your linking suddenly increases (i.e. go from none to hundreds over a short space of time) they are likely to penaltize your website. Optimization for the search engines, especially in terms of links should be done slowly, by building quality links steadily; you stand less chance of being noticed and will then rise to the top as a matter of course.
A fundamental part of SEO is the keywords you decide to target. During the early stages it is advisable to target more specific keywords rather than generic popular ones. For instance if you were selling MP3 players, targeting this term would mean facing stiff competition and it is unlikely that success will occur. It would be more advisable is to target terms like MP3 players 1 GB, or MP3 players Australia, for example; by doing this you reduce the competition for the phrase and increase your chances of being ranked successfully. Once you have decent listings for these targeted terms, then it will be possible to attack the more generic ones.
Part of search engine optimization is to have an approach that takes future events into account. No one can tell when a search engine will change its algorithm or if your competitors will catch you up for certain terms. As a result it is good advice to think about the keywords that you are likely to be focusing on a few years down the line. This kind of all-encompassing approach will protect you from unseen circumstances in the future.
As a result of this forward thinking optimization approach you should try to produce your keywords reactively rather than proactively. While at the outset you may think that certain keywords will be perfect for your business this is not always the case; sometimes you will have great search engine rankings for a word and find that it does not convert into sales. A better course of action is to study which words are bringing more customers and then focusing upon them; this directed focus means that you will be able to convert more visits into sales.
By having a logical approach to optimization results will follow. Another great tip is to create a page even if you do not have time to optimize it fully. Google and other search engines place emphasis upon the age of a page and hence creating a page for a specific keyword as early as possible will bring better results.
Finally it is of vital importance to have a heavy focus upon the content on your site. This sounds obvious but it is shocking how few websites have quality, well written and unique content. Good content means you have the correct building blocks for your search engine and content marketing efforts, without it is likely it will flounder.
So when beginning your SEO campaign you must understand that results will be slow in becoming apparent. Hiring a local SEO agency is usually the best idea, because they have experience in working on a long-term strategy for your business. Zac Dillon, Newcastle SEO expert has worked in many industries around Australia and Internationally to in bring long term business.