Benefits of Internet Marketing

Internet marketing is cost saving,it helps you get into a 24hours global market.This also helps you to be competitive enough.Marketing gurrantees business and thus continuity.

The days are gone when only top-rated corporate bodies embark on internet marketing. Not just for the high cost involved but also, the technical aspect of going online was sophisticated that only techie savvy could think of internet marketing. Much of the technical work that, as at then required outsourcing, can easily be carried out by newbie on a click of mouse. This gives rise to tremendous opportunity for both small-scale as well as large-scale businesses to improve their sales through web marketing.

Today, world attention is focused on internet; people of all ages, background, ethnic and social status are well attached to internet in one way or the other.

Some of the benefits of online marketing and advertising are enumerated thus:

Online Marketing Benefit  # One – Broad and Global Reach

What is more important to business owners and marketers than to get their products and services across to wide prospects base! With internet, online businesses, both medium and large-scale, are accessible to millions of online users. Your advertisement reaches global prospects through various online marketing strategies like email marketing, blog/content marketing, social media marketing, pay-per-click (PPC) advertisement.  Prospects translate to money and as such, the more reach your marketing claims, the more the prospects. When numbers of prospects skyrocket, you  have opportunity for more customers and sales and you make more money which is the ultimate goal of every business.

Online Marketing Benefit  # Two – Highly Adaptable to Multitasking

one of the core advantages of online marketing is the ability to attend to millions of customers and consumers simultaneously. Once the infrastructure is  efficient, huge numbers of buying and selling  transaction  take place within your virtual estate without diminishing  the satisfaction of each customer purchasing  various items.

Online Marketing Benefit  # Three – Residual and Continuity Effect

One of the great benefits of online marketing is its inherent residual effects. Content marketing on websites and blogs remains functional and working to promote your products and services years after the marketing campaign to the content or products is over. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Online Marketing Benefit  # Four – All-Hour Based Marketing

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. Regional or international time variation/difference doesn’t affect the availability or reachability of your online ad copy campaign and offer. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

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Five Of The Biggest Challenges Facing Online Marketing

Online marketing being important it is hard to trace which social media brought a certain customer to you.The search engine optimization doesn’t work according to expection for some people.It is good to know how to get an edge above your competitors

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

In the online world, the speed of technology and adoption presents unique challenges for businesses. Below are five challenges I routinely hear from clients and some suggestions on how to deal with them.

Word to the reader: if you’re a “skimmer,” be sure not to overlook the fifth topic, where I introduce Utility Marketing – one of the more recent and exciting marketing concepts.

[Update: since the original publication, and armed with some new data, we’ve added three more challenges to the end of the post.]

1) Social Media Management

Chances are you do not have your social media strategy figured out. Social media is still so young, that businesses are much more likely to have failed on social media than succeeded. This includes brands of all sizes – from the mom and pop shops to global brands with billions of dollars and seemingly unlimited manpower.

2) Getting Value From SEO

I’ve written repeatedly on the challenges facing SEO firms today. From the changing algorithms to the lack of keyword data, it’s become harder to get results and even harder to see results. Not a fun combination. The biggest losers were the companies that relied on these search engine rankings for the majority of their online revenue. Once the rankings disappeared, the revenue stopped.

Even if you don’t find yourself in recovery mode, trying to break through the competition without the availability of effective low-cost solutions has many questioning the value of SEO. And rightfully so! Simply put, the cost of input has increased while the expected output has decreased. That’s a dangerous trend.

3) Multi-Device Usage

As a data-driven agency, one of our biggest challenges is how to track the visitor experience across multiple devices over the course of the consumer buying cycle. I wrote about this a couple months back, but here’s a quick refresher:

Day 1: potential customer is on their couch with their iPhone. They see your product in their Facebook news feed. They click through to your site, take a look, and then move on.

Day 6: that same potential customer is now on their iPad researching products like yours. They can’t remember your brand, but while searching for your type of product, you come up in a Google search result, along with your competitors. They have a look around and compare prices and features, but still don’t buy.

Day 15: potential customer is on their desktop computer with their credit card in hand. Having seen your website a couple times already, the consumer remembers your web address and goes to it directly. They add the item to their cart and successfully purchase.

How can you possibly trace that sale back to its origin (which should be split between Facebook and Google)? According to your analytics, Facebook and Google both sent you a visitor that didn’t convert. If that happens several dozen times, the conversion rate on these channels starts to take a major hit, leading you to question the value of those channels.

But remember, those channels played an integral part in leading up to the purchase.

There are no easy solutions, but being aware of this behavior is the first step to making smarter decisions with the data available, even if it doesn’t tell the whole story.

4) Optimizing The Mobile Experience

For years you’ve been hearing about the mobile revolution. As former Google CEO Eric Schmidt put it, “the trend has been mobile was winning. It’s now won.”

I’ve watched client’s mobile traffic go from 5% to 30% in the last couple years. With this shift in traffic comes drops in conversion rates, less time spent on site, and higher bounce rates.

A responsive website, which reformats your site content based on the users’ screen size, is a step towards an improved mobile experience. But if that’s all you do to cater to your mobile audience, you’re missing the boat. Mobile users have less patience, are seeking different answers, and can be at a different stages in the buying cycle. The mobile user is different and it’s up to you to find out how and why. Only then can you adjust your messaging and presentation to suit the mobile user.

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